This site is sponsored by and supported solely by
Kaffe Magnum Opus,
the Magnum Opus of Kaffe.
Members since 1990
Coffee freshly roasted to order.
People answer our telephones. Service
until we drop. Variety. Knowledge.
Flexibility. ETDBW. Easy
to do business with.
Join Us
Testimonials
OCIA Certified
Organic Coffee
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History of KMO
Kaffe Magnum Opus really started as an aroma in 1955 or so, in
an A and P store in East Rockaway, Long Island. Bob Johnson, the person
who started KMO was then only 10 but had the enviable task of grinding the
coffee for his parents home use. "I always remember the aroma",
says Bob. "That aroma hit me again in the Galleria Mall in
Philadelphia in 1989 and I decided there and then to change my life
completely."
After 23 years in finance, Bob followed the aroma into the
coffee business and started KMO in 1990. The jumping off point was the
Specialty Coffee Association's Annual Seminar held in Seattle in 1990. Top
Southern New Jersey is Forested (Yes Forested)
KMO now only roasts for the Specialty Coffee trade. The
start however was an in line store in the Cumberland Mall, Vineland, New
Jersey. Southern New Jersey is frequently talked about as the 52nd state
of Union. It is flat, lightly populated and dominated by the Pinelands or
Pine Barrens.
The Pine Barrens are a 1,000,000 acre forest, crisscrossed by
the original dirt roads from the 1700's. See www.forgottentowns.com
for more information. The site is maintained by Bob as a hobby. Top
KMO Experience with Retailing
The Mall store was a combination drink bar, bean store and gift
source. It was very successful and led to the opening of a Cafe in
downtown Vineland, where Coffee Time (KMO) led an effort to revive the
downtown. It was a full fledged cafe with entertainment. Top
The cafe building became the Headquarters and roasting plant for
KMO in 1996 when KMO emerged. This past year the roasting plant was moved
to Millville, New Jersey into larger more appropriate quarters. Top
KMO has been growing rapidly and plans to continue to grow
rapidly by becoming the Roaster of Choice for the Specialty Coffee Trade.
The company focuses on independent stores and multi store operations. Top
Freshness is king in the coffee business and KMO only roasts to
order. Even in it new facility with larger roasting equipment the focus is
on roasting batches. This insures freshness. Top
The Web will soon be a close ally for KMO customers. New
sites like this one will focus on great coffees. Customers will be
empowered to order directly into the companies order entry system
soon. Top
KMO lives what it says. It is flexible and has changed
many times to fit customer needs. It now has well over 200 flavors, 100
origins and blends and is now intensifying efforts to market organic and fair
trade coffee. Top
KMO markets OCIA certified organics and is a Fair
Trade Certified Coffee roaster. Top
Tour our plant and observe the typical day. Starts slow,
builds to a crescendo at 5 PM when UPS arrives to pick up the outbound, freshly
roasted coffee. Virtually all of our coffee is roasted to order. The
exception proves the rule. For example, if it is Monday and we have no
French Roast, we will do a large batch because we can predict that the batch
will go today. Top
Answer the telephones. Our sales professionals all work
from their homes. They are professionals with children or simply the need
to work from home. Even for them, if they are busy on the telephone, the
calls bounce to our roasting facility and are answered by a person. No hit
1, hit 2 for you. Top
Until we drop. On the religious holiday, Good Friday, our
new customer, Central Craze had moved. The shipment was headed to the old
address and we got the call from a Mr. Siracusa around 4 PM. Central Craze
was opening for Easter in Ocean City. This is a big day for Ocean City and
Central Craze. I will not repeat what everyone was thinking.
Lisa Crank, who does just
about everything in our facility took the call from Diva
Tarbell, the Sales Territory Manager. Notice that they were all
working at 4 PM on Good Friday.
Lisa volunteered to take her family for an impromptu dinner in
Ocean City. She was prepared to redo the order and drive it to the
store. Fortunately, UPS was also working and we were able to redirect the
coffee to the new address. It was delivered around 5 PM and we all went
home to our families.
Although it would have been tough to drive to California, the
same service will be given to you. Top
Kaffe Magnum Opus has:
If you want to talk about retailing, please come in.
Coffee - call or come in. KMO will gladly share its knowledge with you and
your staff. The more you know, the more we all sell.
See also: www.openacoffeestore.com,
www.librarycoffee.com Top
We will do whatever we have to do to give you what you
want. Your success really is what drives KMO. Without your success
KMO would be just another roaster. But we are dedicated to being the
Magnum Opus of Kaffe. Top
Easy To Do Business With. Telephone, Fax, E-mail, Web
Sites, drive in, call in, and soon you will have direct access at any time of
day to our order entry system.
We are installing a full integrated system that will track
orders, issue e-mail confirmations and tacking numbers, and customize our
ability to serve you from any point in our plant of sales offices. Top
Join US in Improving the American Way
Coffee is an experience. It is social, intellectual, biological and
emotional. It is a wonderful experience. Let us all join together to
socialize and interact in a fast paced world.
Help us bring proper wages
to people who need it and can stimulate world economies.
Help yourself by bringing a Kaffe Magnum Opus to the lips of your next
customer. Top
Bob Johnson - 800-652-5282 or bob@1cafe.com
or www.kaffemagnumopus.com or www.1cafe.com
See also www.librarycoffee.com,
and www.openacoffeestore.com
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